Breaking the language barrier - as a Hong Konger, English is not my first language. In this project, our initial target group is Latin American, while some of the interviewees' mother languages are Spanish. Which makes me and my teammates feel the same. Yet after conducting interviews with them, I realised no matter how crappy my language is, the more willing I want to communicate, the easier I find to connect with my interviewees.
Assumptions are a coin with two sides - as an experienced graphic designer, I have many assumptions based on my work experience. On one side, it helps the team develop wireframes and designs quickly. On the other hand, it needs extra work to validate my design decisions.
Utilise the five whys - while running user interviews and tests, it is interesting to ask “why” on each comment they speak, as the reason behind the good and bad are not the same as you think, and it happens often.
Unlearn to learn - holding your dignity from your experience will stop you from absorbing something new like a sponge soaked with water. In the middle of the design process, I felt extremely uncomfortable as we gathered a lot of data and were unsure what these insights would take us.
Devil is in the details – even if you think you are on the same page with your teammates, think again. As you will learn, we all have different ideas on every detail, and we communicated much as a team to minimise our difference.